Barrier Repair
Sensitive, reactive, over-exfoliated
- 01 Round Lab 1025 Dokdo Cleanser €15,50
- 02 SKIN1004 Madagascar Centella Ampoule €22,95
- 03 Torriden Dive-In Soothing Cream €22,95
€61,40
Advice is free
The routine finder costs nothing and needs no account
We name the cheaper option
When a €19 product does what a €38 one does, we say so
Three steps, not ten
Most skin needs less than it is being sold
Nothing we can't evidence
No product listed without EU compliance paperwork
Ready made
Six routines. Each one complete.
Three steps each. Nothing in them is optional, and nothing else is needed. If none of them is quite you, we can build one that is.
A complete routine starts at €46,85
Deep Hydration
Dehydrated, tight, flaking
- 01 COSRX Low pH Good Morning Gel Cleanser €12,95
- 02 Torriden Dive-In Low Molecular Hyaluronic Acid Serum €23,95
- 03 Round Lab Birch Juice Moisturizing Cream €26,95
€63,85
Even & Bright
Dullness, uneven tone, old marks
- 01 Beauty of Joseon Green Plum Refreshing Cleanser €12,95
- 02 Beauty of Joseon Glow Serum Propolis + Niacinamide €15,95
- 03 Beauty of Joseon Relief Sun: Rice + Probiotics SPF50+ PA++++ €17,95
€46,85
Just Starting
First Korean routine, three steps
- 01 COSRX Low pH Good Morning Gel Cleanser €12,95
- 02 Isntree Hyaluronic Acid Toner €15,95
- 03 Torriden Dive-In Soothing Cream €22,95
€51,85
Clear & Calm
Breakouts, congestion, oily T-zone
- 01 Anua Heartleaf Quercetinol Pore Deep Cleansing Foam €16,45
- 02 Anua Heartleaf 77% Soothing Toner €21,95
- 03 Dr.G R.E.D Blemish Clear Soothing Cream €29,95
€68,35
Rich Comfort
Dry, rough, never quite comfortable
- 01 Banila Co Clean It Zero Cleansing Balm Original €19,95
- 02 COSRX Advanced Snail 96 Mucin Power Essence €19,95
- 03 Aestura Atobarrier 365 Cream €32,95
€72,85
By concern
What's actually bothering you?
Pick the one thing that would make the biggest difference. Each of these is a short routine, not a department.
Sensitive
Reactive, stinging, tight after washing
From €14,95Dehydrated
Thirsty and flaking, however oily it also is
From €14,95Blemish-prone
Breakouts, congestion, and the marks they leave
From €4,95Uneven tone
Dullness, patchiness, old marks that linger
From €15,95Rough texture
Bumpy, dry patches, make-up that clings
From €12,95Just starting
First Korean routine. Three steps, nothing clever
From €12,95Or build it yourself
Three steps. Pick one from each.
Cleanse, treat, protect. That is a whole routine — there is no fourth step we are keeping from you. Every product here carries its full ingredient list and a note saying when to skip it.
Cleanse
Treat
Protect
Everything you order ships together, in as few parcels as the suppliers allow.
One offer, and it is the only one
Build my routineFree delivery anywhere in the EU over €45.
A complete routine, built for your skin, shipped free — and we say what to skip. Three steps clear €45 on their own, so you are never adding a fourth product to earn the delivery. Below €45 delivery is €4.95, the same flat rate in all 27 member states. Every parcel carries a printed card with your routine on it. We would rather you waited a fortnight than added a product you do not need in order to save it.
Most people are over-treating their skin. I've been testing Korean skincare for years and the honest conclusion is that three products, used consistently, beat ten used sporadically. So that's what I'm building a shop around.
Cyrine — Founder, Routinae · Tilburg
· How products get chosen
What we turned down
What we've already rejected, and why.
We stock what you might need. We recommend five steps at most, and often fewer. Deciding what to leave out of your routine is most of the work.
A viral 10-step set
Four of the ten steps did nothing. We'd rather sell three that do.
A “brightening” ampoule
The claim wasn't substantiable under EU rules. We won't imply it.
Anything sold on “exosomes”
Human-derived exosomes are banned in the EU, and the plant kind has no INCI name — so nobody can verify what's in the bottle.
Every beauty device we looked at
No CE documentation we could verify, and injury reports we couldn't dismiss.
Now open
The shop is open, and taking orders.
Every product here has a full ingredient list, a reason to be here, and a note telling you when to skip it. The routine finder is free, needs no account, and works whether you buy from us or not.
If you would like to hear when something changes — a product added, a piece in the Journal — leave your email. We write rarely.